“Become a fashion star with Mall Varna and GRAZIA magazine”

26. March 2012
“Become a fashion star with Mall Varna and GRAZIA magazine”
GRAZIA magazine was a main partner of Mall Varna in the second edition of the campaign “Become a star”.  Twenty two girls were selected from more than hundred and fifty registered into the fashion event, and had the chance to become stars and get a souvenir photo on the cover of the world famous magazine. A competition for the most attractive picture on cover of the magazine was organized in our company Facebook page. Most of the girls received more than 1000 likes from their friends and familiars. Nadejda Nedkova won the competition with more than 2800 votes and received a Gift Card for BGN 200, an interview in the magazine and a one-year subscription to it.
One of the most famous Bulgarian stylists - Avgustina Markova - Tuti, well known from popular TV show  “MODERNO” on BTV, personally chose the outfits for each one of the participants among the new spring-summer proposals of the leading brands in the center. A team of professional photographer, video operator,  hairdressers from Vision R beauty studio in Mall Varna and beauticians from Bourjois Paris  put the finishing touches to the ladies’ styling. In a special decorated place by Ralica Furniture House on the ground floor of Mall Varna all visitors to the center were able to observe the process of turning the girls into  top models.

The campaign was widely presented in the April editions of Grazia magazine, TV show Moderno and in the most popular Bulgarian fashion web sites. The interview with the winner will be published in May edition of the magazine.


Video back stage: