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Rihanna is the New Creative Director of Puma

19. December 2014
Rihanna is the New Creative Director of Puma
Rihanna has conquered another top in her career. The cult singer from Barbados begins to make clothes and accessories for Puma – she is the new Creative Director of the sport brand. Important to mention is that Rihanna is an inspiration for many in the fashion world, which brought her a prize of CFDA Fashion Awards last year.

Rihanna will be responsible for the development of the new women’s clothing line of Puma and will be the face of the “Trainings for women” category. The signed contract with Rihanna is a fantastic step for Puma. Her image, her charisma and personality, her ambition, all these things make her the perfect "brand ambassador" for the world famous company.