18. March 2016

Varna, March 18, 2016

Last night the modern cinema hall LUXE: A RealD Experience was opened in Arena Mall Varna with the premiere of Kung Fu Panda 3, a film hit that has been much anticipated by cinema-goers of all ages.

Guests enjoyed greatly the amazingly high quality of the images and sound while watching the film in comfort. "LUXE: A RealD Experience" is a hi-tech cinema format presented by RealD to combine under one brand the best technical qualities of the exhibition business and become a synonym of the best movie experience.

Mr. Stefan Minchev, owner of the Arena cinema chain, was the first to address the audience and presented the innovations in the cinema hall: the huge screen, the Dolby surround sound and the comfortable leather seats.

A special guest at the event was Chris Connett, Market Development Manager at Christie Viv Audio, the digital cinema technology company. "Arena Cinema is one of the first cinemas in Europe to implement the LUXE format and I dare say that the hall in Mall Varna exceeds world standards".

The event was honored also by Mrs. Adina Welsh, CEO of Raiffeisen International Property Holding Bulgaria and Executive Director of Mall Varna. "There is hardly a better entertainment than movies and popcorn enjoyed in such an exclusive cinema hall that I've never seen before", she said.

The Mayor of Mladost area in Varna, Mr. Hristov, invited all residents of Varna to become part of the world cinema event - Arena Cinema Mall Varna LUXE A RealD Experience.

To ensure the highest quality movie experience, the LUXE room meets all special technical requirements, such as using RealD 3D, the brightest 3D projection technology; big screen from wall to wall and from floor to ceiling; Dolby Atmos surround sound; specially designed amphitheater seating ensuring a perfect view of the screen from anywhere in the hall. "LUXE: A RealD Experience" brings together under one brand the best technical qualities of the exhibition business synonymous with the best movie experience.

Starting today, cinema-goers can enjoy the long-awaited animation Kung Fu Panda 3 in the new LUXE hall. Also from today cinema fans can enjoy the brand new PREMIUM Hall at  Arena Cinema Mall Varna - a concept developed by the cinema chain, equipped with the highest class cinema technology.