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A global brand entered the EU market from Varna Mall

06. April 2019
A global brand entered the EU market from Varna Mall
A brand with global positions in menswear sector whose clothes and footwear are marketed in over 4000 retail establishments worldwide made a debut in Bulgaria. AVVA flagship store opened with an elaborate cocktail party at Varna Mall on 5 April 2019.  The debut of the brand whose face is the Turkish pop music star, Murat Boz, gathered the business and social elite of Varna in the Commercial Complex.


“AVVA, this beautiful brand, chose Bulgaria and Varna to break into the European market. We are proud that its debut in the EU market was made from our mall“, said Manfred Ebensberger, representing Varna Mall and the ownership of Mall Varna EAD at the store opening. The mayor of Mladost Region, Mr. Hristo Hristov, thanked to the Commercial Complex for taking care of the nice outfit of Varna residents and wished Varna Mall to continue bringing famous brands to our sea capital city.


Taylan Kırali, Head of International Retail, also arrived for the opening of AVVA flagship store. „It’s my pleasure to be in Bulgaria. We are neighbours, we call ourselves ‘komsu’ (neighbour). I was also born on the Black Sea coast and when I arrived in Varna, this beautiful city, I felt like home. I wish to thank Varna Mall for believing in our brand, for believing in us, and for opening the first AVVA store in Bulgaria“, he said.

He continued with a wink to the guests at the party: „I’m sorry for the ladies but today is a men’s day. I would like to assure you that AVVA can transform your men into rising stars“.


The flagship store in Varna Mall will enable the residents and visitors of the city to benefit from the AVVA’S concept for the total look of the modern man in 21st century – exquisite style in classic clothing and leisurewear, quality without compromise, comfort and utility, original design with youthful spirit, new and trendy styles for every season.